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The Cambridge Dictionary Definition of reputation is:

The opinion that people in general have about someone or something, or how much respect or admiration someone or something receives, based on past behaviour or character

Recent research has shown that around:

around 92% of consumers now read online reviews for local businesses!

around 97% of consumers aged 18-34 read online reviews to judge a local business

This is no longer a trend, this is dictating how we do business

If you were searching for a business would you choose the business that:

1 - Had excellent 5 star reviews and had a great reputation

2 - The business that came first in the search results

3 - The business that offered the cheapest service

Most respondents when asked said they would first call the business

That had excellent 5 star reviews and a great reputation

I think you will agree that it is important to transform feedback from reviews, likes, listings, comments and clicks to your competitive advantage.

Be easily found and convert more customers across all of your locations with online reputation management and marketing.

If you do not have 5 star reviews what are you doing to get them?

If you do have 5 star reviews are you using them in your marketing?

You can Dominate Your Competition With A 5 - Star Reputation That Instantly Attracts New Customers

Hopefully this will have given you some insight on the importance of your online reputation

Regards

Dave

P.S.

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"Everything You MUST KNOW To Managing Your Online Reputation"