Customers are the lifeblood of any retail business and getting your products or services in front of them is vital. You need to first reach them and then you need to connect with them.
Using digital knowhow, this webinar will help you understand and improve how you can engage and interact with your customers. It will also help you understand what digital content you need to produce to communicate your key messages more effectively. This webinar will give you the tools you need to help create an effective digital retail action plan/strategy.
To succeed at digital retailing you will require knowledge of the following topics:
- Understand the opportunity for a bricks (store) and clicks (online) business (e-commerce)
- Digital content & SEO essentials
- Tips on using social media to grow your business
- Tactics to increase your engagement & interactions
- resulting in increased followers, comments, likes, shares
- useful & effective online tools available
- overview of analytics and social media insights
- Your digital retail strategy
