We recently hosted a webinar introducing you to Growth-Driven Design by HubSpot...now we’re back, taking you through the next step to making your website your best salesperson!
Next up, Optimisation.
The Optimisation theme is key in improving the user experience and performance of the website for the business. Here’s what it’s made up of…
Usability: Make sure the website is intuitive, inviting, and easy to use to help users solve problems, answer questions, and unlock value as quickly as possible.
Conversion Rate Optimisation: Eliminate the friction points and reduce the number of steps between a user entering the funnel and completing the end-of-funnel conversion event.
Personalisation: Providing a hyper-relevant experience for each user or user-segment to ensure they get the perfect experience for their needs.
The truth is, Optimisation (particularly CRO) should be a major motivator to rethink your web design strategy. Because GDD allows you to incrementally improve your website based on data analysis and measurement, this approach can ensure your strategies align with your organisations long-term goals.
Join me to learn how to eliminate the friction points and reduce the number of steps between a user entering the funnel and completing the end-of-funnel conversion event.
As a HubSpot Gold Partner, we are uniquely qualified to advise on the future of website design.
Join us to learn:
- How to lean into user experience and user value, slowly and carefully integrating user-friendly ways to interact with and nurture your website users to achieve your business goals
- A focus on Usability, CRO and Personalisation - narrowing down the focus metrics and actions to take
- Examples of potential tactics to make your website your best salesperson
Register here: https://www.linkedin.com/events/makeyourwebsiteyourbestsalesper6867074101970898944/
Missed our first Webinar? Watch it here: https://youtu.be/kwHky8pB4DU
