You’ve probably already heard the big news – Google Analytics is being retired! More specifically, we’re bidding goodbye to Universal Analytics, also known as GA3 – the most commonly-used version of Google Analytics.
As of 1st July 2023, Universal Analytics (UA) will no longer be processing data and Google Analytics 4 (GA4) will take over. Here’s a link to the official announcement made back in March
Note:
Premium account users (GA 360) have a bit of additional time until 1st October 2023.
SO WHAT?
Well, since the announcement made in March, what have you actually done about it?
The most urgent task at hand is to make the switch as soon as possible. Or better yet, use both versions simultaneously so you can compare the differences, and slowly sink your teeth into GA4.
The main issue is that it will not be possible to move historical data over from UA to GA4. So, although there’s plenty of time before the official retirement date, if you don’t hop on the GA4 bandwagon now, you will lose out on a whole year’s worth of historical data to compare against once UA is well and truly gone next year.
Year-on-year data comparisons are an integral part of marketing and sales. A business can be greatly impacted by a lack of performance comparison stats. You don’t want to be left with a ‘gap year’ simply because Google Analytics made an upgrade, do you?
No excuses, no disruption. Get ahead now!
If you would like us to do it for you please schedule a chat to discuss the possibilities and pricing.
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If all this feels like a bit of information overload, or you are unsure about how to set it all up, read more about it on our blog or contact us to let us change your data to GA4 for you!
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