The link between Marketing and Sales is arguable the closest between any two departments in an organisation. However, this can often lead to stress, strains and differences of opinions due to a slightly different focus.
One of the common challenges to this can come when departments have their sources of data that they use to support their strategic goals.
Tools like MailChimp, Hootsuite and Social Media platforms dominate the marketing department, while the Sales team has their tried and tested Sales CRM applications. How would the landscape change in your organisation if you could bring all this information into one place? HubSpot is one of several applications that offers you this opportunity. By combining this information into one application, your business can unlock the following benefits:
- Improved collaboration within and between Marketing, Sales and Service teams.
- Align social media channels and campaigns into one application.
- Easily combine leads and existing customers into ist for marketing campaigns.
- Advertising campaigns can be measured by successful conversion to Customers, not just well as Lead generation.
- Improved visibility on the sales pipeline across the business.
- Keep all relevant information in one place that is accessible by the Marketing and Sales teams.
- Utilise templates and standard responses to ensure all your key messaging is correct every time.
- Activity tracking to ensure your Marketing and Sales process is consistent and aligned with customer expectations.
- Easy reporting on the effectiveness of campaigns and teams performance.
If you want to find out more about how HubSpot can align your Marketing, Sales & Service teams please feel free to get in touch.
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