This workshop will take a back-to-basics approach and encourage you to assess if your range of products and services is appropriate to the current needs and wants of your customers. It will cover options for communicating with your customers and enable you to consider the story/message that that you want to tell and where best to tell it.
It will take a practical approach to understanding the vision for your retail business and its position in the marketplace - building a brand and having services/products that the customer needs and wants. This leads naturally to communicating with potential and existing customers to raise awareness and directly promote products and services.
The workshop will cover the following:
- Market Research
- Customer Profiling (understanding the market you are in)
- U.S.P. - your business’ unique selling point- what makes you stand out from other retailers
- Brand Authority
- Brand Expertise
- Brand Personality - the look and how to communicate to your potential and existing customers.
