• Apr 16, 2021 from 10:00am to 11:00am
  • Location: Virtual
  • Latest Activity: Mar 16

Ever wondered what the magic formula is for writing a press release? Not sure how to begin developing a social media plan for your business? What should you consider when thinking about advertising to drive growth?

The Chamber’s brand new ‘How 2’ series of online workshops will connect you with experts from a range of member companies who will share their insights, top tips and practical suggestions of value-adding actions you can incorporate into your business right now.

This first session will provide a beginners guide to communications and is aimed at those with a limited knowledge of marketing and PR. Our guest speakers will take you through the basics of how to craft a press release and engage with the media; what to consider when creating a social media content strategy; and how to get the most out of advertising.

We will then open the second half of the session up to the audience.
This is an informal, fully interactive workshop for members, by members, so come prepared with questions!
Our speakers:

Erikka Askeland
director, ABZ Mediacraft
Erikka has over 20 years’ experience in journalism, B2B publishing, PR, marketing and strategic communications delivery. In her role as business editor of the Press and Journal she twice won Business and Finance Journalist of the year at the Scottish Press Awards, and also spent five years at the Scotsman as senior business writer. Erikka set up Mediacraft in 2018 to provide strategic communications, media relations and content for a range of clients. Her work involves writing and editing news and thought leadership articles, columns and social media content; planning and executing media events; and building and defending corporate reputations.
Nikki Morris-Laing
head of strategy, Hampton
Nikki joined Aberdeen creative agency Hampton in May 2020 after a successful stint as head of marketing for North-east tourism body VisitAberdeenshire during which time she developed marketing strategy, annual campaign plans and oversaw brand, digital and public relations activity. The University of West of Scotland graduate was previously station manager at local radio station shmuFM and is an Aberdeen Performing Arts (APA) board member. In her current role she leads on client campaigns and marketing plans at Hampton.
Kathryn Collie
sales manager, Aberdeen & Grampian Chamber of Commerce
Kathryn started her career at Aberdeen Journals within the telesales department before managing the launch of Scot-Ads and latterly the distribution of the Herald and Post. She joined Yellow Pages in 1997, and spanning 22 years, held a variety of positions from field sales executive, new media specialist, key account manager, account executive manager and latterly digital sales manager in the North-east of Scotland. She joined the Chamber in December 2019 as sales manager.

To book your place, click here.